Conscious shopping through storytelling Learn more.

ABOUT

THE BRAND

Consumers are seldom aware of the degree to which fashion damages the environment, but I’m confident that positive storytelling can go a long way in moving towards conscious shopping.

 

We all want to do better, but busy daily lives can get in the way. I wanted to see a company strive to fully explain what’s actually happening behind the scenes - in order to truly educate consumers and offer real sustainable products on a silver platter. That’s when I decided to leave my corporate job and pursue this mission full time.

Stephanie has been a business lawyer for over five years. She has also worked in the fashion industry as a model for more than a decade, on and off, from living in Milan to doing it part time in the past few years. This experience has led her to develop an understanding of the fashion playing field, and a sense that not enough was being done to counter the impact that fashion can have on the environment. Her legal background also motivated her to question the greenwashing issue which is omnipresent in the industry.

 

Completing an MBA from McGill with a Specialization in Retail, as well as a Certificate in Sustainable Fashion from Parsons, has allowed her to fully grasp the state of the fashion industry as it relates to commerce and the environment, and explore ways to do better.

Consumers are seldom aware of the degree to which fashion damages the environment, but I’m confident that positive storytelling can go a long way in moving towards conscious shopping.

 

We all want to do better, but busy daily lives can get in the way. I wanted to see a company strive to fully explain what’s actually happening behind the scenes - in order to truly educate consumers and offer real sustainable products on a silver platter. That’s when I decided to leave my corporate job and pursue this mission full time.

Stephanie has been a business lawyer for over five years. She has also worked in the fashion industry as a model for more than a decade, on and off, from living in Milan to doing it part time in the past few years. This experience has led her to develop an understanding of the fashion playing field, and a sense that not enough was being done to counter the impact that fashion can have on the environment. Her legal background also motivated her to question the greenwashing issue which is omnipresent in the industry.

 

Completing an MBA from McGill with a Specialization in Retail, as well as a Certificate in Sustainable Fashion from Parsons, has allowed her to fully grasp the state of the fashion industry as it relates to commerce and the environment, and explore ways to do better.

timeless sustainability

timeless sustainability

Our mission is to make conscious shopping second nature. Through storytelling, we offer you sustainable treasures, one fabric at a time.

Our mission is to make conscious shopping second nature. Through storytelling, we offer you sustainable treasures, one fabric at a time.

THE FACTS ARE SIMPLE



Fashion is the second most polluting industry worldwide, according to the United Nations.
Fashion is the second most polluting industry worldwide, according to the United Nations.
Life gets hectic, and finding sustainable products can be a difficult feat (especially when greenwashing is involved).
Life gets hectic, and finding sustainable products can be a difficult feat (especially when greenwashing is involved).
Conscious shopping should be fun, accessible and easy. We’re here to give you just that.
Conscious shopping should be fun, accessible and easy. We’re here to give you just that.

We make products with quality, sustainable fabrics we fell in love with. We want you to discover those textiles with us, through storytelling.

 

Do you want to know more about the journey your product took to get to your front step? Come along for the ride!
Learn more about our first story, Recycled Cashmere, here.

We make products with quality, sustainable fabrics we fell in love with. We want you to discover those textiles with us, through storytelling.

Do you want to know more about the journey your product took to get to your front step? Come along for the ride!
Learn more about our first story, Recycled Cashmere, here.