We believe there is more to a garment than its physical attributes. Each piece has a story to tell, about where it came from and where it’s going. Only once we listen can we appreciate the labor and artistry that went into it, gaining a deeper understanding of our wardrobe’s impact on the planet and its people.
Guided by this philosophy, we set out on a mission to curate a collection that would serve as a vessel for the stories of the talented people responsible for crafting our clothes.
Based in South India, the seed-to-sew manufacturer is redefining industry standards in myriad ways:
We believe there is more to a garment than its physical attributes. Each piece has a story to tell, about where it came from and where it’s going. Only once we listen can we appreciate the labor and artistry that went into it, gaining a deeper understanding of our wardrobe’s impact on the planet and its people.
Guided by this philosophy, we set out on a mission to curate a collection that would serve as a vessel for the stories of the talented people responsible for crafting our clothes.
Based in South India, the seed-to-sew manufacturer is redefining industry standards in myriad ways:
We interviewed three artisans—Saraswathi, Ashok and Panchannan—each one involved in a different stage of production of our shirts, from farming to tailoring. They did us the honor of embroidering their names on the left sleeve of each shirt, so you’ll carry a special piece of them with you, like a badge of honor for a revolutionary future of fashion - in which all are treated fairly and equally. Keeping each artisan close to us enables us to form a deeper appreciation for the skill, tradition, and craftsmanship involved in the textile development, and make more conscious decisions around what we wear in our daily lives.
We interviewed three artisans—Saraswathi, Ashok and Panchannan—each one involved in a different stage of production of our shirts, from farming to tailoring. They did us the honor of embroidering their names on the left sleeve of each shirt, so you’ll carry a special piece of them with you, like a badge of honor for a revolutionary future of fashion - in which all are treated fairly and equally. Keeping each artisan close to us enables us to form a deeper appreciation for the skill, tradition, and craftsmanship involved in the textile development, and make more conscious decisions around what we wear in our daily lives.